The Legacy –
Established in the year 1851 by Sir Isaac Merritt Singer, ‘Singer Sewing Machine Company’ has been a pioneer in manufacturing and selling sewing machines for 176 years. The company created its foothold in India in the year 1871 and has since been synonymous with sewing and stitching across the country. While continuing its glorious journey, the company was acquired by “Indian Sewing Machine Company Limited” in the year 1977. The company was later renamed as “Singer India Limited”, as we know it today, with its headquarters in New Delhi.
Singer India has its manufacturing facilities in Jammu in the state of Jammu and Kashmir in India.
The Company –
An ISO 9001:2008 certified company; Singer India Limited (SIL) has two major business segments – Sewing Products and Home appliances. Their range of home appliances span across food processors, dry iron and steam irons, mixer grinders, Sandwich makers and toasters, hand blenders, etc. The company has recently added room cooler and water heaters to its wide product portfolio. The products are marketed under the brand “Singer” & “Merritt” with showrooms, distribution networks and a very strong after sales service network Pan India.
Singer India Limited, Bangladesh and Sri Lanka are strong operating subsidiaries of Singer Asia Limited. The company also operates direct selling business on a large scale in Thailand. Singer Asia Limited has been a leading retailer in Household consumer durables (HCDs) in each of these markets, owing to the companies widely trusted product range.
The brand loyalty and trust customers have shown over the years, has only strengthened the company’s products and image. SIL promises to live up to its legacy of innovating and delivering world class products to all its customers in every part of India.
‘Live the New’ with Singer India Limited!