In the year 1851, Sir Isaac Merritt Singer established “Singer Sewing Machine Company” in USA to manufacture and sell sewing machines.
The “SINGER” Trademark is one of the most widely recognized and established brands in the World. Since 1871 the name SINGER has been synonymous with sewing in India. The Company celebrated many firsts, including the world’s first Zig-Zag machine, the Fashion Maker.
In the year 1977 by incorporation of “Indian Sewing Machine Company Limited” at Bombay the entire business of Indian Branch of Singer Sewing Machine Company, USA was taken over by this new Company. The Company later changed its name to “Singer India Limited” and established Headquarter at Delhi.
Singer India Limited (SIL) is one of the operating subsidiaries of Singer Asia Limited, with other operating subsidiaries in Bangladesh and Sri Lanka engaged in the retail of a wide variety of household consumer durables (HCDs) with consumer credit and other financial services available to eligible customers. In each of these markets, Singer Asia Limited is the leading retailer of HCDs. They also operate direct selling business on a large scale in Thailand.
SIL is one of the leading marketers of sewing machines & small home appliances. SIL has manufacturing facilities for sewing machines at Jammu in the State of Jammu & Kashmir. SIL has two business segments, sewing products and home appliances like Food processor, Mixer Grinder, Dry Iron, Steam Iron, Sandwich maker Toaster, Hand Blender, etc. Recently the Company added range of Room Cooler and Water Heater in its product portfolio.
SIL is an ISO 9001:2008 certified Company.
The Company’s products are marketed under the Brand “SINGER” & “MERRITT”. The Company has presence across India through its Showrooms, Shops and Dealers/Distributors and after sales service network. The Company also exports sewing machines.
Owing to our strong presence in India for over 140 years, our customers experience pride in our Brand and products which continue to touch many lives every day.
The Company believes in constant innovation and growth and in the policy to conduct business with responsibility, integrity, fairness, transparency and honesty and to be a responsible corporate citizen committed to serve the community around its area of operations. The Company does not seek competitive advantage through illegal or unethical business practices.
The Company is committed to high standards of Corporate Governance and believes in compliance of all the Laws and Regulations in letter and spirit. The Company has endeavored in setting standards for itself which are ahead of time and higher than those stipulated by the Law.
The Company is committed to provide accurate and complete information as required in time to all concerned including stakeholders.
The Company shall maintain high standards of pollution control, environment protection and safety.