Vision & Mission

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Our Vision

To be considered a leading brand offering refreshingly new experiences.

OUR Mission

To continue to grow its market share in the core business of sewing machines business ultimately eying at regaining leadership in this product segment and simultaneously gaining a respectable market share in the domestic appliances and other synergetic product lines. The Company would continue to strive its hard to deliver the quality products and superior service to its customers aiming enhancing the customers’ delight. Continue to grow profitably and responsibly and also always be a good Corporate Citizen of the country.