Cookies Policy

This policy details how Singer India Ltd. uses cookies and cookie-like files and technologies on this website. For instance Local Shared Objects / Flash cookies / Web beacons etc. generally referred to as “cookies”. If you visit our websites and your browser settings accept cookies, we consider this as acceptance of our use of cookies and comply by the policy.

Cookies are small files that are sent to and stored on your computer by the websites you visit on internet. Cookies are stored in your browser’s file directory. On your subsequent visits to the website, your browser will read the cookie and relay the information back to the website.

At Singer India, we use cookies to offer a seamless experience to our customer’s w.r.t lower load time, less bandwidth requirement etc. These cookies are essential for running our web sites and are the key to providing you a seamless experience. You can navigate uninterrupted e.g. by remembering language and country choices you’ve made and by preserving authentication to secure parts of the domain. These cookies also remember products of interest when you are redirected to an Operator site for a possible purchase. Our website may also include elements that set cookies on behalf of a third party like Instagram, Facebook & Twitter.
These cookies enable us to improve our websites by looking at how they are used. We do analytical profiling to understand e.g. unique users reading a particular article (to know what is popular) or if a video file was viewed or abandoned half way through. We also look at where content is accessed so we know how to arrange our sites for optimal user experience. We count clicks on “Like” and “Tweet” plugins and what content from our sites was shared or referenced.

These cookies help make the content as personalized as possible, for example by showing you targeted banners and relevant recommendations. We examine what type of reference was used to reach our sites, e.g. an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.

You can review the options available to manage cookies in your browser. The browser can be used to manage cookies relating to basic functions, site improvement, personalization and advertising. Different browsers use different ways to disable cookies, but they are usually found under a Tools or Options menu. You can also consult the browser’s help menu.

Singer India uses third party vendor managed advertising cookies to promote its products in both Singer and non-Singer web sites. You may be able to opt-out from certain third party managed advertising cookies through third party cookie management sites.

Disabling cookies may prevent you from using certain parts of Singer India website. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies.

It depends based on the type of cookies. Session cookies expire when you close the browser. Persistent cookies, including Local Shared Objects (“Flash cookies”), have typical expiration dates ranging from two months up to a couple of years.

Singer India may from time to time change this Policy without any prior notice.

If you have additional questions, please contact us by writing to:

Singer India Ltd.

A26/4, Mohan Co-operative Industrial Estate, New Delhi – 110 044